Scaling Direct Bookings Across a Multi-Property Hotel Portfolio

Adrift Hospitality needed a clearer path to scaling direct bookings across multiple properties. Over a 90-day period, we rebuilt their paid media and tracking foundation, driving over $100K in tracked revenue and improving efficiency across channels.

    • Fragmented campaigns across properties

    • No clear visibility into what was driving bookings

    • Hard to scale spend with confidence

    • Rebuilt Google Ads structure (Brand, Non-Brand, Prospecting)

    • Streamlined campaigns for better optimization

    • Launched Meta for retargeting and demand generation

    • Improved tracking to better connect spend to bookings

    • Prioritized channels with clearer revenue visibility (Search and Metasearch)

Google Ads

meta ads

    • Generated $100K+ in tracked revenue across paid channels over a 90-day period

    • High-intent search and metasearch drove the most efficient bookings

    • Paid social became a consistent contributor to direct revenue

    • Reduced reliance on branded search by expanding into new demand

    • Improved visibility into true booking performance across channels

    • Google Ads (Search)

    • Metasearch (Google Hotel Ads)

    • Meta (Retargeting and Prospecting)

metasearch ads